ABOUT OUR BATON ROUGE DEALERSHIP

#1 Chevrolet Dealer in Louisiana

Gerald Ray Lane didn't drive a new car until he was 24, and only then because he was selling it. He escaped the poverty of the Oklahoma Dust Bowl, where he spent his childhood choking on dust storms so thick that day turned to night. Gerry fled to California to work in a defense plant after World War II; the day he arrived, the plant closed down. That's when Gerry Lane became a car salesman. "I had no training. I had no story," he later wrote in his biography, Gerry Lane: $10 Billion Success. All Gerry had was the truth, and the truth set him free.

"Repeat business is all based on trust, and trust is based on truth. All successful business people know this." -Gerry Lane

A Family Affair

Despite Gerry Lane's passing in 2013, his family continues to honor his hard-earned philosophy and run the business together. Gerry's son, Eric Lane, started with the business full-time after retiring from a successful baseball career with the San Francisco Giants. Eric worked his way up and now serves as the President of Gerry Lane Enterprises. Gerry's Daughter, Sandra Lane, was also involved in the business, running several innovative and highly successful advertising campaigns over the years - creating the brand you know and love today!

We're now on the third generation of Lane's, as Gerry's grandchildren, Tyler and Ashton, continue to prove themselves worthy of the family name. Tyler serves as General Manager here at Gerry Lane Chevrolet, and Ashton heads up employee relations as the Human Resources Manager for all three stores. 

The Gerry Lane Difference

Though Gerry died in 2013, sixty years of his hard-earned philosophy is still working, as Gerry Lane dealerships consistently outsell the majority of automotive dealerships in the Gulf South year after year. In addition to unparalleled customer service, Gerry Lane is the only dealership that guarantees free oil changes for life on all new cars, so customers will enjoy years of trouble-free service. Don't believe the hype? Check out some of the awards that Gerry Lane has won over the years:

• #1 Chevrolet Dealer in Louisiana 2022 
• GM Mark of Excellence Award - 2020, 2021, 2022, 2023
• LADA Dealer of the Year for Louisiana
• LADA District Dealer of the Year
• CarFax Top-Rated Dealer
• Golden Seeds Award
• YMCA Golf Tournament Honoree - 2016
• 50 Year Chevrolet Dealer Award

Gerry Lane Gives Back

Because Gerry came from poverty, he understood that success in life comes through helping as many people as possible. That's why in the 30 years since Gerry Lane came to Baton Rouge, the Lane family has given well over $30 million to local charities and philanthropic endeavors. Gerry fought cancer for 30 years and is still helping others beat it. He raised millions of dollars for Mary Bird Perkins Cancer Center so families wouldn't have to travel to Houston, Chicago or New York for treatment. His children and grandchildren continue that spirit today with contributions and involvement spread over 400 different charities.

Gerry Lane: Your Local Automotive Partner

When you buying a car from Gerry Lane Chevrolet, you're buying a legacy of pure American determination to do what's right. We hope to smooth out the ride for you and your family on the trip through life.

WE ARE FAMILY. WE ARE TRADITION. WE ARE BATON ROUGE.